Professor’s gloomy prediction for print media

By Lucas da Paz A visiting professor at Murdoch University has predicted the eventual death of the print media industry. Toby Miller, 59, the Sir Walter Murdoch professor of cultural policy studies at Murdoch spoke to The Bounce about the future of media industry in Britain and Australia during his visit this week from his base in the  UK. ” Print sales for magazine in particular, are dying, sales are in the lower end of the market in Britain are diminishing.” Professor Miller said. “(UK newspaper) The Guardian, unlike other media enterprises, is run by a trust, one that has a vast amount of money and resources, expanding to the United States and Australia, and the trust is trying to make up the costs that occur due to moving into the Australian and U.S markets because of the high number of journalists employed.” ” I see an eventual end to print media, For example, The Independent, the liberal newspaper in the UK, has ceased to deliver a print version of the publication due to low profits. “Print sales of newspapers are diminishing and a trend that is likely to continue in the global north, the lack of profits means that a lot of news organisations are reluctant to deliver print publications because of the costs involved.” “The Guardian is shifting way from being a broadsheet publication towards tabloid and there is no doubt that these tendencies will continue with other media organisations”. London-based professor Miller works at four different universities, working in Colombia, Wales and England, as well as, spending seven weeks a year at Murdoch researching. He said of Australian media. “The daily news media here is much more trivial than before, obsessed with local Australian stories and in particularly, celebrity stories”.