By Erin Horrigan
Murdoch blogger Sameera Afzaal, 22, has cracked the code of social media success – making money out of her passion.
While the internet is flooded with images and commentary of models in provocative clothes, Sameera’s blog is gaining a growing following by approaching fashion from a more conservative point of view.
Dynamique Blog focuses on style advice for modest dressing.
“I’m a modest dresser, I want to inspire my followers, including Islamic women, that they can be sexy and fashionable while still being modest,” Sameera said.
The blog has had 10,000 views in the past six months and Sameera’s Instagram attracts 30,000 impressions per week and she is on track to reach 10,000 Instragram followers.
By living and breathing her blog, the Murdoch University public relations student has attracted the attention of numerous brands and has earnt $1,500 in the past year.
Sameera models for her photos with outfits she has styled herself, through these photos she has been recognised as an influencer and brands now come to her for promotion.
“I didn’t take sponsorships for the first two years because I wanted to stay ethical. Coming into the third year of my blog it was time that I start thinking about my online presence and platforms as a business,” Sameera said.
Brands that Sameera has worked with include Neutrogena, ASOS, Estee Lauder, IKEA, Christian Paul Watches, Splendor Box and Inner Ego.
Dr Catherine Archer at Murdoch University specialises in blogging and has followed Dynamique Blog since teaching Sameera in 2014.
“She’s [Sameera] done a great job of keeping true to her own style, her own character and her own personal brand – and that’s why she’s so successful,” Dr Archer said.
Sameera has worked hard to balance her studies and her blog and has loved it every step of the way.
“It’s crazy how much this is my passion,” Sameera said.