By Caris Horton
Food fads come and go but one WA business is bucking the trend by expanding despite the current economic downturn.
Whisk Creamery in Subiaco unveiled its new Northbridge store last week – proving demand for their sweet treats has gone through the roof.
The store specialises in extravagant desserts like gourmet milkshakes and ice-cream sandwiches with their “Matcha Made In Heaven” ice-creams being given away to the first 400 customers at the grand opening.
The business has grown through social media with 38,000 Instagram and Facebook followers.
Managing director of Whisk, Simone Nelva-Stellio, is certain the use of social media has helped to make them popular.
“Food is something you can share easily and it helps us to have a direct connection with food bloggers online,” he says.
Preston Kelley, a former employee at Whisk, believes people flock to Whisk because of the interactivity and creativity of its menu.
“I think the biggest pulling points it has are the customisation of desserts and well combined milkshakes and desserts,” Preston says.
“People really enjoy being able to customise desserts and add as much or little to them as possible.”
The expansion also comes at a time where many other restaurants such as Purl Bar in Subiaco have had to close down.
Davide Nelva-Stellio, a Whisk employee at the Northbridge store, says the expansion was done to provide more comfort and space for customers as the Subiaco store is quite small in comparison.
Kelley also says that the expansion came from a high demand from customers but that the location of the new store could send customers back to the Subiaco location.
“Nightlife in Northbridge can cause trouble and many people would prefer to go somewhere quieter, like Subiaco, with their families to enjoy a more tranquil evening,” he says.