A new Perth business is challenging the long held impression of ‘massage’ as something seedy. Grant Jones, developer and part-owner of Massage Club Australia says they aim to uphold a professional and modern image, changing the perception of what society has explicitly classed as ‘massage’. The beginnings of Massage Club were a bit tough as the first job was to gain the respect and approval of the landlord. “We focus on one thing, and that is we do massage, and we do it well,” Mr Jones said. The company recently celebrated their second birthday on May 16 at Perth’s local Booragoon clinic where they now have more than 600 members. “We wanted a membership model, so that clients will be motivated to return.” With two clinics south of the river now open, Massage Club has grown to more than one thousand members overall in Booragoon and Success in W.A. “The locations we have and the way we build them are very professional. It’s like a spa experience but at a more affordable price. ‘Cheap’ isn’t the market clients are looking for, but affordable.” A regular client at Massage Club Success was astounded by her first experience with the company. Hearing about them through a friend, she didn’t expect to get the treatment she received. “It was completely unexpected, better than I had imagined.So professional, and the therapists really know what they’re doing,” the client, who preferred not to use her name, said. “I always feel so relaxed when I come out of my massage, an hour of pure bliss.” Massage Club Australia is growing rapidly through social media and word-of-mouth, its image is aiming to be the new face and perception of ‘massage’. “We want to expand the brand more. Definitely open more clubs in Australia. We want it to be a household name in Perth first,” said Mr Jones.