By Chelsea Johnson
Matthew Vine is one of the successful promoters at Last Night.
Young West Australians are being given the chance to work at some of Perth’s best nightclubs – and all they have to do is get on social media.
As jobs have become more difficult to find, young people are branching out and trying their hand at promotional work for top clubs.
Last Night is one club event that offers promotion work.
Promoters – mostly in their late teens and 20s – persuade people to attend the event each Thursday night and say a special code word at the front door so they can get discounted entry.
The promoter is then paid a fee per customer, with no limit on earning potential.
Matthew Vine, from Rockingham, is one of the Last Night promoters, whose code word, ‘Vulgar’, is one of the most popular.
“When I got into promoting it wasn’t so much about making money, it was more a way for me to go out one night a week for free and hook up [sic] my friends if they came out with me,” he said.
Promoters use social media to get the word out to their audiences, both old and new, but Matthew also uses other methods to get people inside the club.
“We try to think outside the box for my code and we always try to do different things,” said Matthew.
“We’ve done things like fliers at local businesses, we do wrist bands, we’ve done lots of promotional stuff [sic].”
There are no rules when it comes to promoting a code word.
Source: Instagram- ‘sashix’
Woodlands resident Benjamin Steele created Oh Snap! in 2010 before changing the venue and the name to Last Night, and works as a promoter.
He believes promotional work is a good way for young people to start out in the events industry.
“I think it’s a great opportunity, especially for those who are reasonably young and have just recently turned 18, 19 or 20, and it’s a good experience as you’re just starting to go out,” he said.
“In terms of money it’s very handy, but I feel like the main benefit is the experience you get.”